Toby Burhouse

Aspiring Data Analyst & Digital Marketer

Turning data into strategies that achieve real-world goals.

With a creative foundation in marine and natural history photography, I’m now focused on leveraging data analytics and digital marketing to drive insightful, results-oriented strategies for SEO, Paid Media and Organic marketing. My unique blend of creativity and analytical thinking allows me to craft compelling narratives supported by strong data. Dedicated and adaptable, I bring both discipline and a calm approach developed through diverse experiences, including sailing and communication certifications.

Skills & Expertise

Proficient

  • Excel (+Word)

  • Google Sheets

  • SEO (SemRush, Screaming Frog, Squarespace, GSC)

  • Social Media Advertising (Meta Ads, Instagram Ads, LinkedIn Ads)

  • Photography

  • Copywriting

  • Canva (Design for social media & presentations)

  • Basic HTML & CSS (for web editing & tracking code setup)

  • Content Management Systems (WordPress, Squarespace, Wix)

  • Adobe Creative Suite

  • Meta Business Suite

Currently Learning

  • SQL

  • Tableau

  • Google Analytics (GA4)

  • Power BI (Data Visualisation)

Freelance Photographer, Writer & Website Consultant

Self-employed | 2016 – Present

  • Delivered creative photography and compelling written content for diverse clients, demonstrating strong storytelling and brand-building skills.

  • Provided website consultation and support, optimising user experience and digital presence using platforms like Squarespace and WordPress.

  • Managed projects end-to-end, including client communications, scheduling, and quality control, showcasing excellent organisational and self-management abilities.

  • Adapted to evolving client needs while maintaining high standards, reflecting flexibility and a strong work ethic despite health challenges.

Project Manager & Account Manager

Kato Digital Designs | Feb 2024 – Jan 2025

  • Oversaw digital project lifecycles from planning to delivery, ensuring client expectations were met while maintaining budgets and deadlines.

  • Managed client accounts, building strong relationships and translating client needs into actionable project goals.

  • Coordinated a multidisciplinary team of programmers and graphic designers, facilitating smooth collaboration and efficient workflows.

  • Developed working knowledge in web design, programming, and graphic design to improve team management and project outcomes.

Education & Certifications

Falmouth University

BA (Hons) Marine and Natural History Photography

September 2019 - July 2022

Google Data Analytics Professional Certificate (Coursera)

In Progress

Additional Certifications

VHF Radio Operator License - Demonstrates strong communication skills in high-stakes situations.

International Certificate of Competence (ICC) - Sailing - Reflects leadership, responsibility, and calm decision-making under pressure.

Want to hire me?